Back to Portfolio
OverviewBackground
Problem StatementFinal SolutionKey FeaturesDesign Process
User Research
User Persona
Market Analysis
Info Architecture
Design Iteration
Visual Identity
Learnings
VIZIT
> Finalist
> Wellesley in Product Designathon 2023
> Designing to spark joy via celebrating spontaneity
> Wellesley in Product Designathon 2023
> Designing to spark joy via celebrating spontaneity
Timeline48 hours
Tools
Process◦ Product thinking
◦ Product strategy
◦ User/market research
◦ Prototyping
◦ Design iteration
◦ Design Presentation
◦ Product strategy
◦ User/market research
◦ Prototyping
◦ Design iteration
◦ Design Presentation
TeamVictoria Liang (UXD)
Bonnie Chen (UXD)
Sophia Straub (UXR)
Michelle Swolfs (UXR)
Bonnie Chen (UXD)
Sophia Straub (UXR)
Michelle Swolfs (UXR)
Role
Product Designer
Product Designer
Timeline
48 hours
48 hours
Tools
Team
Victoria Liang (UXD)
Bonnie Chen (UXD)
Sophia Straub (UXR)
Michelle Swolfs (UXR)
Victoria Liang (UXD)
Bonnie Chen (UXD)
Sophia Straub (UXR)
Michelle Swolfs (UXR)
1. Project Background
Problem
So much planning goes into deciding where to eat and visit in a city. However, decision fatigue makes humans creatures of habit practicing regular, mundane routines.
Challenge
◦ Motivate people to step out of their comfort zone.
◦ Minimize decisions but still give users options (freedom).
◦ Minimize decisions but still give users options (freedom).
Goal
Design a product that celebrates spontaneity, reduces decision fatigue for new citizens and to reignite excitement for old citizens.
2. Problem Statement
3. Final Solution
How to measure success?
Onboarding
Users have access to:
◦ Sign in, sign up, continue without an account
◦ Add default departure addresses
◦ Sign in, sign up, continue without an account
◦ Add default departure addresses
3 Step Location Generator
Quiz to guage interests:
◦ Activity constraints (1/3)
◦ Activity categories (2/3)
◦ Activity details (3/3)
◦ Activity constraints (1/3)
◦ Activity categories (2/3)
◦ Activity details (3/3)
Location Recommendation
◦ Location card (location name, address, rating, reviews, images)
◦ Navigate to location in maps
◦ Coupons available for account users only
◦ Regenerate up to 3x/day (same constraints)
◦ Navigate to location in maps
◦ Coupons available for account users only
◦ Regenerate up to 3x/day (same constraints)
Enroute
◦ Location card display only
◦ Any available coupons
◦ App location tracks when you have arrived
◦ Any available coupons
◦ App location tracks when you have arrived
Experience Review
◦ Comment and rating section
◦ Upload image
◦ Skip review
◦ Upload image
◦ Skip review
Gamification Rewards
◦ Level up
◦ Gain coupons with more XP points
◦ Gain coupons with more XP points
4. Key Features
Gamification
VIZIT partners with businesses to give out coupons to account users only:
◦ VIZIT: Increase user registration + retention rate
◦ The higher the level, the more coupons
◦ Users: Increases spontaneity level, overall happiness and become more acquainted with new places in their cities
◦ Local Businesses: Increases exposure
◦ VIZIT: Increase user registration + retention rate
◦ The higher the level, the more coupons
◦ Users: Increases spontaneity level, overall happiness and become more acquainted with new places in their cities
◦ Local Businesses: Increases exposure
Increase User Account Registration
Users can only collect their trophies and gain access to coupons after they create an account with us.
Location Tracking
Connect with Apple or Google maps to track your travels with VIZIT.
Initial location input
Select journey start point.
En Route
Connects with your map app.
Arrived
Prompt to review experience.
5. Design Process
User Research
◦ 77% stated they don't go out and explore unless there's a specific purpose or plan because it requires too much effort.
◦ 61% stated they are creatures of habits, rarely explore new options around town and always go back to the same places.
◦ 61% stated they are creatures of habits, rarely explore new options around town and always go back to the same places.
User Personas
Market Analysis
To better understand the project's scope, I researched existing market products, articles promoting spending time alone, and existing resources encouraging users to be tourists in their cities.
Information Architecture
Design Iteration
Starting the process off with Crazy 8 exercises and discussing through various ideas, we specified and moved forward with one general concept. Iterations were then tested with users to further enhance usability and intuitiveness.
Visual Identity
6. Learnings
