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OverviewBackground
Problem StatementFinal SolutionKey FlowsDesign Process
User Research
User Personas
Market Analysis
Info Architecture
Design Iteration
Usability Testing
Visual Identity
Next Steps
Green Trip
Travel app informing users of the environmental impacts of their travel decisions through exploration, organization and education.
Timeline6 weeks
Tools
Process◦ Design thinking
◦ User research
◦ Prototyping
◦ Design iteration
◦ Usability testing
◦ User research
◦ Prototyping
◦ Design iteration
◦ Usability testing
TeamVictoria Liang (UXD)
Jasmine Jung (UXR)
Dinh Truong (UXR)
Yolanda Wang (UXR)
Jasmine Jung (UXR)
Dinh Truong (UXR)
Yolanda Wang (UXR)
Role
Product Designer
Product Designer
Timeline
6 weeks
6 weeks
Tools
Team
Victoria Liang (UXD)
Jasmine Jung (UXR)
Dinh Truong (UXR)
Yolanda Wang (UXR)
Victoria Liang (UXD)
Jasmine Jung (UXR)
Dinh Truong (UXR)
Yolanda Wang (UXR)
1. Project Background
Problem
◦ Lack of sustainability consideration during travelling.
◦ Users are unaware of their statistical environmental impact.
◦ Users are unaware of their statistical environmental impact.
Challenge
Finding an engaging and rewarding method to encourage users to travel more sustainably and alter their current travel habits.
◦ Humans are creatures of habit.
◦ Humans are creatures of habit.
Goal
Users can:
◦ Register and organize their essential travel information.
◦ Explore alternative, sustainable travel options.
◦ Learn about their impacts (numerical data).
◦ Share their own sustainable experiences.
◦ Register and organize their essential travel information.
◦ Explore alternative, sustainable travel options.
◦ Learn about their impacts (numerical data).
◦ Share their own sustainable experiences.
2. Problem Statement
2. Final Solution
How to measure success?
Home
Users have access to:
◦ User Green Level
◦ Add trip
◦ Sustainable trip suggestions
◦ Sustainability awareness (articles, facts, etc)
◦ User Green Level
◦ Add trip
◦ Sustainable trip suggestions
◦ Sustainability awareness (articles, facts, etc)
Green Level Report
Users can see:
◦ Their current level / highest / lowest emission categories
◦ Suggested further actions
◦ Color coded stats breakdown
◦ Past reports
◦ Their current level / highest / lowest emission categories
◦ Suggested further actions
◦ Color coded stats breakdown
◦ Past reports
Explore
◦Explore/following
◦ Search bar, filter options
◦ Users' trip details
◦ Search bar, filter options
◦ Users' trip details
View Your Trips
◦ View current, upcoming, past trip details
Add a New Trip
◦ Transportation:
◦ Round trip, one way, multi- city
◦ Plane, Train, Bus
◦ Accommodations
◦ Round trip, one way, multi- city
◦ Plane, Train, Bus
◦ Accommodations
3. Key Flows
Add Trip
Final Report brings awareness to, educates and helps users document their transportation and accommodation emission levels.
Green Trip Report
Green Trip Report informs, summarizes, and analyzes users' cumulative emissions to help improve users' emission data.
4. Design Process
User Research
Turns out, most users don't consider sustainability at all when it comes to travel decisions!
User Personas
Created based on common pain points synthesized from 20 interviews (20-35 y.o. participants).
Market Analysis
Existing travel products
Prioritize promoting cheap and value deals.
> No carbon footprint awareness brought to users booking their flights and accommodations.
> No carbon footprint awareness brought to users booking their flights and accommodations.
Carbon Footprint Tracking Products
Aims to integrate all aspects of life into a new life style of tracking carbon footprints.
Information Architecture
Design Iteration
Usability Testing
User Feedback
Based on users' feedbacks, the following 3 points became the design principles that I followed as I continued to iterate and test the designs:
Visual Identity
5. Next Steps
